Case Study: Oundle Town Rowing Club

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Community Club

Oundle Town Rowing Club

How a community rowing club replaced spreadsheets, WhatsApp polls, and email chains with one system

40%

Better Attendance

5hrs

Saved Weekly

100%

Adoption

How did OTRC switch from spreadsheets to Row HQ?

OTRC trialled Row HQ in September 2025. Week 1: data migration from existing spreadsheets and fleet/session config. Week 2: admin training and member invitations. Within two weeks 100% of the 120-member club had moved across. Six months in, weekly admin time is down from ten hours to one.

120+

Active Members

15

Boats in Fleet

6

Sessions per Week

Est. 1872

Founded

The Challenge

Before Row HQ

Oundle Town Rowing Club had grown significantly over the years, but their systems hadn't kept pace. With over 120 active members, 6 training sessions per week, and a fleet of 15 boats managed through manual booking processes, the administrative burden was overwhelming.

Spreadsheet Overload

Multiple Google Sheets for attendance, boat booking, membership - all constantly out of sync and difficult to maintain. It's a common problem with spreadsheet-based management.

WhatsApp Chaos

Important messages buried in group chats. Attendance polls that nobody responded to. Information scattered across multiple groups.

Crew Planning Nightmare

Coaches spent hours each week planning crews without proper coach tools, only for last-minute dropouts to force complete reorganisation.

Boat Booking Conflicts

Double bookings were common without a proper boat booking system. Paper sign-out sheets got lost or damaged. Arguments at the dock about who had reserved what.

"I was spending 10+ hours a week just on admin - chasing people for attendance, updating spreadsheets, managing WhatsApp groups. It was unsustainable."

- Club Secretary, OTRC
The Solution

Implementing Row HQ

OTRC started with Row HQ in September 2025. Within two weeks, the entire membership had transitioned from their patchwork of systems to a single, unified platform - complete with a dedicated member portal, admin dashboard, and white-label branding in their club colours.

1

Week 1: Setup & Data Migration

Row HQ team imported existing member data from spreadsheets. Boat inventory and session schedule configured.

2

Week 2: Admin Training & Member Invites

Committee and coaches trained on admin features. Members invited via email with simple setup instructions.

3

Week 3: Full Rollout

All members using Row HQ for attendance. WhatsApp groups transitioned to announcements only.

Ongoing: Continuous Improvement

Club now has complete visibility of operations through the analytics dashboard. Data-driven decisions for scheduling and fleet management.

"The migration was surprisingly smooth. We were worried about getting 120+ members to adopt a new system, but within two weeks everyone was using it."

- Club Captain
The Results

Measurable Impact

40%

Better Attendance Tracking

With one-tap attendance, response rates jumped from 60% to 100%. Coaches know exactly who's coming before every session.

5+ hours

Saved Weekly on Admin

The Secretary now spends less than an hour per week on admin that previously took 10+ hours.

Zero

Double Bookings

The boat booking system has eliminated all conflicts. Members book with confidence knowing availability is accurate.

100%

Member Adoption

Every single member now uses the member portal for attendance, booking, and event registration. No holdouts.

"What used to take me 10 hours a week now takes about an hour. I genuinely don't know how we managed before."

- Club Secretary, OTRC

Dig Deeper

Read more about the features OTRC relies on, including how to get the most out of training sessions and tips for keeping your fleet in top shape. Wondering how Row HQ keeps member data safe? Visit our security page. You can also browse screenshots of the platform, read testimonials from other clubs, or check our frequently asked questions.

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