White-label rowing club app
The badge on the app is yours, so are the colours and the web address. As far as members can tell, the club built it. Everything in the feature set sits behind that front.
What is white-label rowing club software?
White-label means members could not tell the platform was not built in-house. They log in on a club-owned address, meet your colours and badge on each page, and the emails in their inbox come from the club itself. Row HQ gets a mention in the small print and nowhere else. For Irish clubs, from a Lee-side boathouse in Cork to a university crew in Galway, it delivers a proper members area without hiring a developer.
White labelling costs nothing beyond your band - check the rowing club software pricing for what each band runs to.
Where your branding reaches
Six controls that put the club's stamp on the whole system
Your Logo
Add the club badge through the admin dashboard; login pages, headers, and outgoing mail all pick it up from there.
Club Colours
Give the system your two club colours and the full interface follows suit.
Custom Domain
A club address such as app.yourclub.ie carries the member portal, and our security measures sit behind it.
Branded Emails
When the system writes to a member, the sender line and the styling both belong to the club.
App Icon
Added to a phone's home screen, it is the club badge a member taps, not ours.
Custom Documents
Membership reports and exports leave the system already carrying the club's badge and styling.
Why White Label Matters
A member paid subs to a rowing club, not to a software house. White labelling makes sure that is who they deal with on every screen. Have a look at how Oundle Town Rowing Club runs theirs.
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Professional Image
The digital side of the club looks as well run as the water side
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Brand Recognition
The club's badge and colours meet members at every turn
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Member Trust
Handing details to the club's own app sits easier than handing them to a stranger's
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Competitive Edge
Clubs still on spreadsheets and WhatsApp threads will notice the difference
The Member Experience
Login Screen
Your Club Name
Welcome back, members
Browser Address Bar
Email From
Your Club Name
notifications@yourclub.ie
Easy Setup
There is no project plan needed. The branding lives in the admin dashboard and takes four steps.
Upload Logo
Give the admin settings your club badge
Set Colours
Enter the club's primary and accent shades
Configure Domain
Send a subdomain over to Row HQ
Go Live
Members log in to the club's own app
How much of a white-label rowing club app is yours to change?
All of the member-facing parts, in short. Below is the list of controls and where each one shows.
| Branding element | Customisable? | Example |
|---|---|---|
| Club logo | Yes | The badge heads the app, the login page, and every email |
| Brand colours | Yes (full palette) | Whatever shades the club races in, the interface wears them |
| App name | Yes | A member sees "Galway Rowing Club" on screen, and Row HQ nowhere |
| Custom domain | Yes | app.galwayrowing.ie takes the place of galway.rowhq.app |
| Branded emails | Yes | Subs reminders and club notices come from no-reply@galwayrowing.ie |
| App icon | Yes (PWA) | On the phone home screen it is the club badge members tap |
These branding controls come with every band, for every club.
Related reading
Not sure yet? Start with the FAQ, then what other clubs say, and finish by having a view pricing look.
White-label rowing club app FAQs
The questions Irish clubs raise before branding the Row HQ platform as their own.
It is our platform presented entirely as the club's own. The badge is yours, the colour scheme is yours, the domain in the address bar is yours, and the email sender is the club. To a member in Skibbereen or Dublin it is simply "the club app", and a familiar name gets far quicker uptake than an unknown one. What sits below is one shared Row HQ codebase, so the entire product - outings and sessions, boat booking, the members area, coaching tools, admin controls - comes ready-made instead of costing the club a build.
Yes, that is a standard part of the package. The club picks a subdomain - app.yourclub.ie is the usual shape - and the platform answers there wearing your branding. One CNAME record makes it work, and we handle that record with whoever holds the club's domain while onboarding runs. After that, the club address is the one in the browser bar, in every bookmark, and in members' history. The main club website does not move an inch; the app takes the subdomain beside it.
They do, every one of them. Password resets, invitations to new members, subs reminders, and outing notices all leave from an address on the club's domain, noreply@yourclub.ie for instance, with the badge in the header and the club colours through the message. As part of onboarding we put the SPF, DKIM, and DMARC records in place, which is what keeps club mail authenticated and out of junk. The club chooses where replies land, often the honorary secretary or a shared committee inbox.
It does not, no. Badge, colours, club subdomain, and club-addressed email are part of every band, and no dearer tier holds anything back. A club with 20 active members or fewer runs the whole thing for free; above that the price follows a plain monthly band based on how many active members you have, with the branding always in. Most committees sort the branding in the first few days, partly because members warm faster to a club-badged app and partly because it presents better to sponsors and to Rowing Ireland.
Give it one to two working days from the order. In that time we point the subdomain, drop in the badge and the colour scheme, sort the email authentication, and fire out a test invitation for the committee to inspect. The bit outside our control is the DNS change with the club's domain provider, and that can stretch things by a day or two if their support is slow. The club supplies three things - the badge as SVG or PNG, two hex colour codes, and a thumbs-up on the test email - and it goes live.
Try it free
Put your club's badge on it and judge for yourself