White Label Rowing Software for Irish Clubs

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Custom Branding

White-label rowing club app

Your crest, your colours, your domain. Members see your club's identity, not ours. Explore the full feature set.

Control the club name, branding and key account settings.

What is white-label rowing club software?

White-label means the platform carries your club's identity, not Row HQ's. Members log in at your custom domain, see your crest and colours throughout, and receive emails from your club address. The Row HQ name appears only in the small print. Particularly useful for established Irish clubs that want a proper members area without building software from scratch.

What you can customise

Your club's look and feel, everywhere members interact with the system

Your Logo

Upload your club crest from the admin dashboard and it appears on login screens, headers, and emails.

Club Colours

Choose your primary and accent colours and the whole interface matches.

Custom Domain

Members access the member portal at your domain: app.yourclub.ie or members.yourclub.ie. Protected by our security measures.

Branded Emails

System emails go out from your domain with your branding throughout.

App Icon

Members adding it to their home screen see your club's crest, not ours.

Custom Documents

Reports and exports carry your club's logo and branding.

Why White Label Matters

Your members joined your club, not a software company. White labelling ensures they interact with your identity at every step. See how it works for Oundle Town Rowing Club.

  • Professional Image

    Present a cohesive, professional digital presence to members

  • Brand Recognition

    Reinforce your club's identity with every interaction

  • Member Trust

    Members feel they are using your club's own system, not a third party

  • Competitive Edge

    Stand out from clubs still using generic solutions or spreadsheets

The Member Experience

Login Screen

YC

Your Club Name

Welcome back, members

Browser Address Bar

app.yourclub.ie

Email From

YC

Your Club Name

notifications@yourclub.ie

Easy Setup

Get your branded system live with minimal effort. All branding is configured from the admin dashboard.

1

Upload Logo

Add your club crest in the admin settings

2

Set Colours

Choose your primary and accent colours

3

Configure Domain

Point your subdomain to Row HQ

4

Go Live

Members see your branded experience

What can you customise on a white-label rowing club app?

Every member-facing surface carries your club's identity. Here is what you can control and how it appears to members.

Example branding elements available to every club, on every band.
Branding element Customisable? Example
Club logo Yes Your crest appears top-left in the app, on emails, and on the login screen
Brand colours Yes (full palette) Primary, accent, and background colours match your club identity
App name Yes Members see "Commercial Rowing Club" not "Row HQ" throughout the app
Custom domain Yes app.commercialrc.ie instead of commercial.rowhq.app
Branded emails Yes Renewal reminders and notifications sent from no-reply@commercialrc.ie
App icon Yes (PWA) Members add the app to their phone home screen with your club's crest

Example branding elements available to every club, on every band.

White-label rowing club app FAQs

Common questions about putting your club's branding on the Row HQ platform.

A white-label rowing club app is one where the underlying platform is built by us but the experience your members see is yours - your crest, your colours, your custom domain, and emails sent from your address. Members open "the Commercial RC app" or "the Lee RC app" rather than "the Row HQ app", which builds trust faster than a third-party brand. Under the hood it is the same Row HQ platform used by every club on the system, so you get the full feature set (training sessions, boat booking, member portal, coach tools, admin dashboard) without paying to build the same thing yourself.

Yes. White-label includes a custom subdomain - typically app.yourclub.ie or club.yourclub.ie - that points at the Row HQ platform with your branding applied. We handle the DNS configuration with your provider during onboarding (it is one CNAME record). The custom domain is what members see in the address bar, what they bookmark, and what appears in their browser history. Your existing club website continues at yourclub.ie; the app sits on the subdomain alongside it.

Yes. Notifications, password resets, member invites, renewal reminders, and any other system email go out from a club address (typically noreply@yourclub.ie or admin@yourclub.ie) with your crest in the header and your colours throughout. We set up the SPF, DKIM, and DMARC records during onboarding so the emails authenticate properly and do not land in spam. Replies route to whichever address you choose - usually the membership secretary or a shared admin inbox - so members do not need to know who handles which type of query.

No. White-label - crest, colours, custom subdomain, branded emails - is included for every club on every band. There are no feature tiers and nothing is held back on a cheaper plan. Irish clubs of up to 20 active members get the full white-label setup free, and above that you move onto a simple monthly band based on active member count with white-label still included. Most clubs brand their app in the first week because members trust a branded club app more than a third-party one, and committees prefer the professional look for member-facing communications.

A working white-label setup typically goes live within one to two working days of the order: we configure your subdomain, apply your crest and brand colours, set up the email authentication, and run a test invite to confirm everything looks right. The longer item - if any - is sorting the DNS record with your domain registrar, which occasionally takes a day depending on their support response time. We handle every technical step ourselves; the club only needs to provide the brand assets (crest as SVG or PNG, primary and secondary hex colours) and approve the test email before launch.

Try it free

See how your club's branding looks on the platform

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