White-label rowing club app
Your crest, your colours, your domain. Members see your club's identity, not ours. Explore the full feature set.
What is white-label rowing club software?
White-label means the platform carries your club's identity, not Row HQ's. Members log in at your custom domain, see your crest and colours throughout, and receive emails from your club address. The Row HQ name appears only in the small print. Particularly useful for established Irish clubs that want a proper members area without building software from scratch.
What you can customise
Your club's look and feel, everywhere members interact with the system
Your Logo
Upload your club crest from the admin dashboard and it appears on login screens, headers, and emails.
Club Colours
Choose your primary and accent colours and the whole interface matches.
Custom Domain
Members access the member portal at your domain: app.yourclub.ie or members.yourclub.ie. Protected by our security measures.
Branded Emails
System emails go out from your domain with your branding throughout.
App Icon
Members adding it to their home screen see your club's crest, not ours.
Custom Documents
Reports and exports carry your club's logo and branding.
Why White Label Matters
Your members joined your club, not a software company. White labelling ensures they interact with your identity at every step. See how it works for Oundle Town Rowing Club.
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Professional Image
Present a cohesive, professional digital presence to members
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Brand Recognition
Reinforce your club's identity with every interaction
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Member Trust
Members feel they are using your club's own system, not a third party
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Competitive Edge
Stand out from clubs still using generic solutions or spreadsheets
The Member Experience
Login Screen
Your Club Name
Welcome back, members
Browser Address Bar
Email From
Your Club Name
notifications@yourclub.ie
Easy Setup
Get your branded system live with minimal effort. All branding is configured from the admin dashboard.
Upload Logo
Add your club crest in the admin settings
Set Colours
Choose your primary and accent colours
Configure Domain
Point your subdomain to Row HQ
Go Live
Members see your branded experience
What can you customise on a white-label rowing club app?
Every member-facing surface carries your club's identity. Here is what you can control and how it appears to members.
| Branding element | Customisable? | Example |
|---|---|---|
| Club logo | Yes | Your crest appears top-left in the app, on emails, and on the login screen |
| Brand colours | Yes (full palette) | Primary, accent, and background colours match your club identity |
| App name | Yes | Members see "Commercial Rowing Club" not "Row HQ" throughout the app |
| Custom domain | Yes | app.commercialrc.ie instead of commercial.rowhq.app |
| Branded emails | Yes | Renewal reminders and notifications sent from no-reply@commercialrc.ie |
| App icon | Yes (PWA) | Members add the app to their phone home screen with your club's crest |
Example branding elements available to every club, on every band.
Related reading
Have questions? Check the FAQ, read what other clubs say, or view pricing.
White-label rowing club app FAQs
Common questions about putting your club's branding on the Row HQ platform.
A white-label rowing club app is one where the underlying platform is built by us but the experience your members see is yours - your crest, your colours, your custom domain, and emails sent from your address. Members open "the Commercial RC app" or "the Lee RC app" rather than "the Row HQ app", which builds trust faster than a third-party brand. Under the hood it is the same Row HQ platform used by every club on the system, so you get the full feature set (training sessions, boat booking, member portal, coach tools, admin dashboard) without paying to build the same thing yourself.
Yes. White-label includes a custom subdomain - typically app.yourclub.ie or club.yourclub.ie - that points at the Row HQ platform with your branding applied. We handle the DNS configuration with your provider during onboarding (it is one CNAME record). The custom domain is what members see in the address bar, what they bookmark, and what appears in their browser history. Your existing club website continues at yourclub.ie; the app sits on the subdomain alongside it.
Yes. Notifications, password resets, member invites, renewal reminders, and any other system email go out from a club address (typically noreply@yourclub.ie or admin@yourclub.ie) with your crest in the header and your colours throughout. We set up the SPF, DKIM, and DMARC records during onboarding so the emails authenticate properly and do not land in spam. Replies route to whichever address you choose - usually the membership secretary or a shared admin inbox - so members do not need to know who handles which type of query.
No. White-label - crest, colours, custom subdomain, branded emails - is included for every club on every band. There are no feature tiers and nothing is held back on a cheaper plan. Irish clubs of up to 20 active members get the full white-label setup free, and above that you move onto a simple monthly band based on active member count with white-label still included. Most clubs brand their app in the first week because members trust a branded club app more than a third-party one, and committees prefer the professional look for member-facing communications.
A working white-label setup typically goes live within one to two working days of the order: we configure your subdomain, apply your crest and brand colours, set up the email authentication, and run a test invite to confirm everything looks right. The longer item - if any - is sorting the DNS record with your domain registrar, which occasionally takes a day depending on their support response time. We handle every technical step ourselves; the club only needs to provide the brand assets (crest as SVG or PNG, primary and secondary hex colours) and approve the test email before launch.
Try it free
See how your club's branding looks on the platform