White-label rowing club app
Put the club's name over the door: logo, colours, and a domain of your own. To members it is simply the club online. The full feature set comes along underneath.
What is white-label rowing club software?
Under a white-label arrangement the software wears your identity, not ours. Members reach the app through a domain the club owns, the colours and logo on screen are the ones on your blades, and system email carries the club's name. Only the fine print mentions Row HQ. Kiwi clubs use it to give members one tidy online home, whether that is a Karapiro squad or a small harbour club, with no software project required.
No band charges extra for white labelling - the rowing club software pricing page has the numbers.
The branding controls you get
Wherever a member meets the system, they meet your club first
Your Logo
One upload in the admin dashboard puts your logo on the sign-in screen, the top bar, and each email the system sends.
Club Colours
Feed in the two colours from your racing kit and every page adopts them.
Custom Domain
The member portal answers at your own address - app.yourclub.co.nz, say, or members.yourclub.org.nz - with our security measures underneath.
Branded Emails
Mail from the system shows the club as sender and matches your look, top to bottom.
App Icon
On a member's home screen the shortcut shows the club's own icon.
Custom Documents
Exports and reports go out on club letterhead, whether they head to the committee or into association returns.
Why White Label Matters
Nobody joins a boat club to become a software customer. Keeping your name on every screen and every email preserves that relationship. Oundle Town Rowing Club shows the finished result.
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Professional Image
A tidy, credible online presence that matches the standard of your coaching
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Brand Recognition
Each visit puts the club's identity in front of a member again
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Member Trust
A club-badged app feels like the club, not like handing details to a stranger
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Competitive Edge
A step ahead of clubs making do with spreadsheets and paper noticeboards
The Member Experience
Login Screen
Your Club Name
Welcome back, members
Browser Address Bar
Email From
Your Club Name
notifications@yourclub.co.nz
Easy Setup
Four short steps, all handled from the admin dashboard, and the branded system is away.
Upload Logo
Put the club logo into admin settings
Set Colours
Pick the pair of colours the club races in
Configure Domain
Direct your subdomain to Row HQ
Go Live
The club-branded app opens to members
What does white labelling let a rowing club change?
The short answer: each surface a member sees. The table below runs through the controls one by one.
| Branding element | Customisable? | Example |
|---|---|---|
| Club logo | Yes | Shown at the top of the app, in email headers, and at sign-in |
| Brand colours | Yes (full palette) | Background, primary, and accent shades take the values you choose |
| App name | Yes | "Waikato Rowing Club" is the only name a member encounters in the app |
| Custom domain | Yes | app.waikatorowing.co.nz stands in for waikato.rowhq.app |
| Branded emails | Yes | Renewal notices land from no-reply@waikatorowing.co.nz |
| App icon | Yes (PWA) | Saved to a home screen, the shortcut shows the club icon |
The same branding options apply to all clubs on all bands.
Related reading
Anything unanswered? The FAQ covers the common ones, what other clubs say covers the rest, or you can view pricing.
White-label rowing club app FAQs
What Kiwi clubs ask before putting their own badge on Row HQ.
Think of it as your club's app that happens to be built and hosted by us. The identity layer - logo, colour scheme, web address, sender name on email - belongs entirely to the club, so a member talks about "the Star Boating Club app" and may never notice Row HQ at all. That familiarity matters when you ask a hundred members to adopt a new system. The machinery underneath is the same codebase all clubs share: squad and session management, boat booking, erg results, coach tools, and the admin side, none of it built or paid for by you.
They can. Each white-label club gets its own subdomain, along the lines of app.yourclub.co.nz or members.yourclub.org.nz, and that address serves the platform in your colours. Setting it up takes one CNAME record, which we sort with your domain registrar as part of onboarding. Members then bookmark your address, see it in the browser bar, and find it in their history. The club's main website is untouched throughout - the app lives beside it on its own subdomain.
Yes, all of it. A password reset, a new-member invitation, a subs reminder, a session notice: each one leaves from a club address like noreply@yourclub.co.nz with your logo up top and your colours through the body. During onboarding we publish the SPF, DKIM, and DMARC records that keep that mail authenticated and out of spam folders. Replies flow to an inbox the club nominates, commonly the secretary or a shared committee address, so no query goes astray.
No, and there is no paid add-on hiding behind it either. Whatever band a club sits on, the branding tools - logo, colours, own subdomain, own email identity - are all switched on. Up to 20 active members the whole platform costs nothing; beyond that the club moves through simple monthly bands priced purely on member numbers, branding still included. Nearly every club sets its badge and colours in week one, since a familiar look does most of the work of getting members onto a new system.
Normally one to two working days from order to live. In that window we bring the subdomain online, apply the logo and the palette, publish the email authentication records, and issue a test invitation so the club can see the result before anyone else does. DNS is the only wildcard: some registrars process the record in an hour, others take a couple of days. The club's part is small - hand over the logo (SVG or PNG) and the two hex colours, then approve that test email - and it launches.
Try it free
Preview the platform dressed in your club's identity