White-label rowing club app
Your logo, your colours, your domain. Members open a club app that looks like yours, not like a vendor's. Explore the full feature set.
What is white-label rowing club software?
White-label means the app carries your club's identity rather than Row HQ's. Members sign in at a domain you own, see your crest and club colours on every screen, and get email from your own address. Row HQ is named only in the fine print. It suits established Canadian clubs - from Argonaut RC on the Toronto waterfront to Victoria City RC on the Gorge - that want a polished digital members area without commissioning software of their own. Quebec clubs can present the whole thing to members in French.
What you can customize
Your club's look and feel, wherever members touch the system
Your Logo
Upload your club crest from the admin dashboard and it carries across sign-in screens, page headers, and outgoing email.
Club Colours
Set your primary and accent colours once and the entire interface picks them up.
Custom Domain
Members reach the member portal on your own domain: app.yourclub.ca or members.yourclub.ca. Backed by our security measures.
Branded Emails
System email leaves from your domain, wearing your branding - not a name members do not recognize.
App Icon
Save it to a phone home screen and members see your club's icon sitting there, not ours.
Custom Documents
Membership reports and exports - handy for your provincial association returns - come out on your club's letterhead.
Why White Label Matters
People joined your boat club, not a technology supplier. White labelling keeps your crest in front of them at every step. See how it plays out for Oundle Town Rowing Club.
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Professional Image
Show members and their families a consistent, credible digital front door
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Brand Recognition
Put your club's name and colours to work on every screen a member opens
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Member Trust
Members feel they are inside your club's system, not a stranger's
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Competitive Edge
Look a cut above clubs still juggling generic tools or spreadsheets
The Member Experience
Login Screen
Your Club Name
Welcome back, members
Browser Address Bar
Email From
Your Club Name
notifications@yourclub.ca
Easy Setup
Stand up your branded system with very little lifting. Every branding control sits in the admin dashboard.
Upload Logo
Drop your club crest into the admin settings
Set Colours
Choose your primary and accent colours
Configure Domain
Aim your subdomain at Row HQ
Go Live
Members meet your branded experience
What can you customize on a white-label rowing club app?
Every surface a member sees wears your club's brand. Here is what you steer and how it lands for members.
| Branding element | Customizable? | Example |
|---|---|---|
| Club logo | Yes | Your crest sits top-left in the app, on email, and on the sign-in screen |
| Brand colours | Yes (full palette) | Primary, accent, and background colours track your club identity |
| App name | Yes | Members read "Argonaut Rowing Club", never "Row HQ", across the app |
| Custom domain | Yes | app.argonautrowingclub.ca in place of argonaut.rowhq.app |
| Branded emails | Yes | Renewal reminders and alerts sent from no-reply@argonautrowingclub.ca |
| App icon | Yes (PWA) | Members pin the app to a phone home screen behind your icon |
Sample branding controls open to every club, on every band.
Related reading
Still weighing it up? Read the FAQ, see what other clubs say, or view pricing.
White-label rowing club app FAQs
The questions Canadian clubs ask about putting their branding on the Row HQ platform.
It is an app where we build and run the platform underneath, but everything a member sees belongs to you - your crest, your club colours, a domain you own, and email from your own address. Members open "the Leander Boat Club app", not "the Row HQ app". Underneath it is the same Row HQ codebase every club runs, so you get the whole feature set - training sessions, boat booking, member portal, coach tools, admin dashboard - without paying to build any of it. Quebec clubs can run the member-facing side in French so bilingual membership is never an afterthought.
Yes. White-label ships with a custom subdomain - usually app.yourclub.ca or members.yourclub.ca - pointed at the Row HQ platform with your branding switched on. We sort the DNS with your domain registrar during onboarding, and it comes down to a single CNAME record. That subdomain is what members see in the address bar, what they bookmark, and what lands in their browser history. Your existing club website carries on untouched; the app simply lives on the subdomain beside it.
Yes. Notices, password resets, member invitations, renewal reminders, and every other system email leave from a club address - typically noreply@yourclub.ca or admin@yourclub.ca - with your crest in the header and your colours throughout. We put the SPF, DKIM, and DMARC records in place during onboarding so the mail authenticates cleanly and clears filters. That matters under CASL, where a member has to see plainly who the sender is and how to unsubscribe. Replies route wherever you point them, usually the club secretary or a shared committee inbox.
No. White-label - crest, colours, custom subdomain, branded email - comes with every club on every band. There are no locked tiers and nothing withheld on a cheaper plan. Clubs up to 20 active members get the full white-label setup at no cost, and past that you settle onto a plain monthly band, priced in CAD by active member count, with white-label still bundled in. Most clubs brand the app inside the first week, because members lean into a club-badged app and committees want the professional face when they recruit or report up to their provincial association.
A live white-label setup usually stands up within one to two business days of the order: we wire your subdomain, load your crest and brand colours, configure the email authentication, and fire a test invitation so you can confirm it all reads right. The one thing that can stretch it out is the DNS record at your registrar, which now and then takes a day or two depending on how quick their support moves. We carry every technical step; the club only supplies the brand assets - crest as SVG or PNG, primary and secondary hex codes - and signs off on the test email before we flip it live.
Try it free
See your own crest and colours land on the platform